Spring Summer 2015
Giorgi Keburia, a 24-year-old self-taught fashion designer, who works under the brand name Materiel was inspired by Japanese culture. The numbered black headbands wrapped around eyes, in his Spring Summer 2015 collection represented a way of protesting against the recent femicide cases. His kimono like tabards with the same colored belts were crisscrossing the waistline. Cropped tops over black midi length skirts with the hemlines of squared fringes were perfectly matched with knee length black boots.
Most of the shows of Spring Summer 2015 this year, took place in Design Center thus the entourage was the same for every collection presented. None of them looked outstanding or aroused additional reminiscences. With the simple decoration and stage, the only thing changing the picture (apart from collections itself) were music and guests in the rows.
With the era of digital culture exploding and everyone having access to the seasonal shows instantly, the fashion elite is highly concerned that the shows have lost intimacy. Eventually, fashion shows are becoming secondary. People outside are obsessed with looking eccentric and bold just to get the attention of street style photographers. Sometimes, this results in a loss of an authentic purpose of the fashion show.
In this regard, Tbilisi fashion was even more bizarre. Some of the guests at the show looked superficial or vulgar in outfits with mismatching colours, fabrics or odd accessories. Only a few of the guests looked to have a real interest in fashion and they seemed fairly disappointed.
Two newcomers presented their collections at this season - Tatiana Meparidze and the winner of last competition, Tamta Shindelishvili.
Before the start of the show, in the backstage, Tatiana told NEWSCAFE that she wanted to design clothes, which expire time. “And I like simplicity. I like comfortable clothes that never bores you,” she said. “I don’t know where inspiration comes from, my ideas come with the materials, first”.
Mostly in colors like creamy white and black, the collection somewhat resembled the flowy and simple looks that Mary Kate and Ashley Olsens like to create in their collections for The Row. The only presented embroidery was little flower detail (a distinguishing detail of the designer work) either on long-sleeved tops or on one side, on a fabric that was twisted, covering the whole arm. There were some really nice and wearable pieces in the collection like creamy flared skirt with an ankle-length hemline and the long-sleeved top in same color with designer’s signature flowers in gold matched with orange flats. Also, an a-line skirt and long black sheer top with flower embroidery paired with black suede flats looked like something a modern girl would wear happily.
Djaba Diassamidze found a different way to display his collection and it was a breath of fresh air. His show installation was presented at a Writer’s House and consisted of a beautifully set table with flowers, fruits and dressed up women sitting around it. These outfits could hardly fit into Georgian reality as they represented a luxury lifestyle, but it was beautiful. It was obvious that designer pays attention to details and knows who his customers are. His clothes, were presented not by models but successful women with the sense of fashion and style from different spheres.
Another designer who chose a different setting was Tamuna Ingorokva. Her collection was presented in the backyard of Rooms Hotel Tbilisi and was distinguishably beautiful. It looked well organized and harmonic, with some nice italo disco sounds accompanying models as they strutted down the perfectly green “runway”. Flat shoes and sandals looked comfortable and quite wearable matched with striped cloths or silk head to toe looks in blue creamy white and black.
With lots of feathers and embellished luxury evening wear, The fashion week was closed with the show of Avtandili in Chateau Mukhrani.
Fashion week was supported by Ministry of Culture and business sector. Among important guests were representatives of Grazia Italy, Harper’s Bazaar (Russia & Kazakhstan) and Buro 24/7.