Thea Ghvinadze
Efficiency of The State Support for Start-up Business Development
Efficiency of the state support for start-up business development

 

Techpark, a space for innovations under the ministry of Economics and Sustainable Development supports start-up businesses in Georgia. 118 people already participated in the project. Some of entrepreneurs succeeded, while others still have concerns about the program’s efficiency. Is the support really efficient or are we still far away from prospective space for start-up business development?

Video Story

 

 

 

 

From a start-up project

 

 

to the successful business


 How an innovative idea can become a successful business? On the example of Populus, this transformation process is shown below. 

 

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© Populus
What is unique in Populus?

 

Populus wooden bag emerged as a start-up project and extended as a successful business. The unique feature of Populus is its manufactoring technology  which was the first on Georgian market. 

Populus is made by wooden sheets, processed in the special machine called Laser Cutter. It is constructed like a puzzle - separate parts of the bag are gathered and merged with glue. Later they are painted in various colors, with different details of embroidery and lace.


 

Each bag is processed manually:

 

  • Material: Wood, lace, mat, embroidery
  • Size: 22x16x5
  • Bag hand length: 120cm. (Eah bag has 2 types of hand - natural leather and metal)

 Price: 100 Lari

© Populus
Who creates Populus?
Tina Osadze & Mariam Siordia

Young entrepreneurs Tina Osadze and Mariam Siorida met each other at Ilia State University. They were classmates. Mariam is 20 years old, Tina is 21 already. 

 

 

But the idea needed to be realized and girls started to search for supporters. Techpark, a space for innovations under the ministry of Economics and Sustainable Development appeared to be the most suitable one. More specifically, a periodic project “start the business with FabLab” that began September, 2015. It supports start-ups - entrepreneurial ventures typically describing newly emerged, fast-growing businesses.

 

 

FabLab is equipped with high-tech machines that Tina and Mariam needed for creating a prototype and producing their bags. The project offers trainings about marketing, management,  branding, technical and theoretical resources needed for a company to be formed. Participants search for materials to use and create a prototype of a product.

 

Thea Ghvinadze
The Populus development:
A brief timeline story: Interviews with creators


 

Tina and Mariam extended their business and started producing wooden rings, earrings and hair clips as well.

Populus earrings
Source: © Populus
Populus earrings
Source: © Populus
Populus earrings
Source: © Populus
Populus earrings
Source: © Populus
Populus earrings
Source: © Populus
Populus earrings
Source: © Populus
Populus hair clip
Source: © Populus
Populus ring
Source: © Populus
Populus earring
Source: © Populus
Populus earring
Source: © Populus
Populus ring
Source: © Populus
Transformation:
From the first prototype to the last

 

© Populus
4 steps to create a Populus bag

 

 

Have a look at Populus bags

 

Source: © Populus
Source: © Populus
Source: © Populus
Source: © Populus
Source: © Populus
Source: © Populus
Source: © Populus
Source: © Populus
Source: © Populus
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