5 Key Steps to Building a Loyal Customer Base for Your Business

One of the best and fastest ways of establishing a successful brand is by creating a strong and loyal community around it. One way of measuring customers’ loyalty is by keeping track of their return business. Not only do repeat customers spend significantly more than new ones (up to 67% more, according to some research), but they also become your strongest advocates. A word of mouth is one of the best marketing tools at your disposal and who better to spread the word about your wonderful product or service than a happy customer? It is also considerably more expensive to attract a new customer than to keep the one you already have. These are just some of the strategies you can employ in order to build a loyal following.


Regardless of the platform, you are using, communication is the first step towards building a loyal customer base for your brand. Keep in mind that communication isn’t just an occasional marketing campaign, as some companies seem to believe. Even if you are not launching a new product or service, you need to stay in touch with your customers. An occasional email with updates on current events and future plans, without any pressure into buying anything, will go a long way into creating a bond between the brand and its users. A simple birthday card won’t go amiss also. In fact, almost anything that contains useful information and isn’t an advertisement will do the trick. You need to convince people that you are not just after their money, but that you care about them as well.


Communication requires gathering data and establishing databases with names and contact information of your customers. Once you have it, you will be tempted to sell it to some large entity that will pay you a lot of money for it. This would be a mistake. These days, plenty of people use custom emails to create each account and they will know who sold their info. The word about companies not respecting their customers’ privacy spreads like a wildfire and soon everyone will know that your company isn’t to be trusted. There are many businesses on the Internet that realized this simple fact. Some of the most successful casino reviews sites became successful and earned their customers’ trust by keeping their privacy private. Take a page from their book and don’t sell out your brand’s future for a handful of cash.


If some people spend a lot of money on your brand, it is only right to reward them from time to time. The exact type of reward will depend on your business. It may be a custom personalized product or an offer to purchase a limited edition one. It may also be a meet-and-greet or simple an offer to skip the line. This will encourage them to stay loyal to the brand and also create an incentive for other customers and give them something to strive for. Usually, these gifts won’t cost you much, but the amount of loyalty you get in return will have a significant impact on your sales numbers and ultimately your bottom line.


Outsourcing customer service to a foreign land has almost become a norm these days. While this doesn’t have to be a sign of bad service, it usually results in frustrated customers, unable to solve their problems. And dissatisfaction with customer service is one of the leading causes of people ending their relationship with a business. On the other hand, if they feel that customer service has treated them right, they are willing to forgive even the biggest mistakes, as long as they are rectified. Either way, customer service will affect your brand and it is up to you to decide in which way.


Remember what we said about communication? Reaching out to your customers even when you don’t have anything to sell them is all well and good, but true communication goes both ways. Listen to what they have to say to you. Not only will this increase their involvement with the brand, and increase their loyalty, but often customers can offer valuable feedback you won’t get from demo groups. A small detail overlooked by your team can mean a world of difference and if several of your customers point it out, you should think about incorporating it in your design. This is one of those classic, yet elusive, win-win situations that everybody benefits from.


A loyal customer is a sure way of advancing your business and you should be doing everything in your power to keep them that way. This will ensure they return and keep your company prosperous in the future.


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